Shopping in Sofia

Shopping in Sofia

Sofia these days offers everything that any place has to offer in shopping terms. With countless shopping malls, each subsequent one larger than the last, an outlet centre, central shopping streets and plenty of supermarkets - primarily German - one no longer needs to leave the country for a shopping fix.


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Delicatessen, Wine & Chocolates

Sofia has only a few speciality food shops, most having bowed to pressure from the hypermarkets, which have even started to open smaller city centre shops.
What remains are the chocolate shops, usually foreign brands, a few speciality cheese shops and two speciality Italian foodshops in the city centre. Health food shops have also found their niche, as have fresh fish shops.

Fashion in Sofia

Gifts and Souvenirs

Traditional souvenirs from Bulgaria range from the ubiquitous vials of (foul smelling) rose oil, via hand-painted icons and local pottery, to silver filigree jewellery. All of this and much more can be found at souvenir shops close to the tourist attractions: Alexander Nevsky Cathedral and in the underpass between the Presidency and Council of Ministers.

If you want something a little more individual there are now many craft shops selling charming toys from felt (pictured) or unique items by local artists that are no more expensive than the mass-produced souvenirs.

Fitness, Health and Beauty in Sofia


Use the markets for fresh produce if you are self-catering but also as an insight into the nation's habits. Each market has its own traditions and character, some being quite upmarket and selling exotic fruits and veg, others almost oriental in character.

Shopping Malls in Sofia

Shopping Streets in Sofia

With so many malls trying to take shoppers away from the city centre, Sofia's central streets are filling up with small, craft shops, local designers, cafes and bars. Some of our favourites are listed here.

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