Brač is a great rocky lump basking in the channel between Split and Hvar. It’s fringed with paradise beaches in white pebble and sand, and covered in pine, olive and other Mediterranean trees and shrubs. Wandering through the pine forests, olive groves and scrub, you come across remnants of civilisations reaching back to prehistory. In the hospitable island taverns, you feast on vegetables grown in the hard-won but fertile soil and lamb reared on wild herbs alone, washed down with home-made red wine, the distilled essence of the sun. The island’s spine offers spectacular views of the mainland and neighbouring isles, and you breathe in the smell of wild herbs crushed underfoot.
Brač has been somewhat overlooked as a holiday destination and we believe this is one of the reasons you'll find it so special. Since the island is so close to the mainland and even has its own airport it's perhaps easy to underestimate how isolated some of its communities are. The upside of this is that you can still experience a way of life here that hasn't changed for centuries, avoiding the brash commercialization that is the fate of so many summer destinations. But perhaps the most disarming thing is the honesty of the people here. You’ll be greeted by people with a sincerity rarely encountered in a tourist setting, a people who have a deep connection with their home which they are ready to share bounteously.