A gargantuan 'glass' of Guinness greets guests as they enter this cathedral to the world's most famous brew. Rising through the Storehouse Atrium's seven storeys, from the ground floor to the GRAVITY Bar, this hollow steel-beamed structure would - if it were made of glass - hold 14.3m pints of the black stuff. Now that's some night out.
The Guinness Storehouse dates back to 1904 when it was instrumental in the fermenting process. It was later converted into this magnificent visitor experience and opened to the public in 2000. Located at the heart of the sprawling Guinness complex, the building brims with the enticing aroma of the brewing stout.
The fully-rounded visitor experience begins with an introduction to the four magic ingredients; water, barley, hops and yeast. Next a virtual master brewer explains the alchemy that transforms them into the creamy pint. With a stroke of luck, and good timing, you could be one of 100 visitors chosen each week to literally Start the Brew with the touch of a computer button.
Here, too, you can Taste the Brew under the professional guidance of the Tasting Team. Histories of the transportation process and the art of coopering (barrel-making) are also revealed. And a large projector illustrates the international reach of this iconic drink.
Just as famous as the drink itself has been Guinness's ground-breaking advertising campaigns. The second floor is dedicated to this creative genius, with posters, TV ads and branded memorabilia bringing decades of award-winning campaigns together in one unique art collection.