If by cooler you mean louder and more self aware, then this is the coolest joint in town, bro. Typical of most fancy fashion clubs we've finessed our way into the last few years, Cooler treads a familiar line of indulgent ornate extravagance and modern minimalism in violet, silver and black, with illuminated liquor shelves, fabric covered walls and original bricks. Small, without anywhere to escape the deafening hip-hop and r'n'b pop noise that carries throughout the entire building and down the street on weekends, some (like ourselves) would be better suited to enjoy it in the early evening when it serves quite nicely as a sexy cocktail lounge and place for a lite bite. The club opens Fri & Sat, 21:00-05:00.