The 'idea' here is promoting contemporary, young, independent Polish artists and designers - and for once we're not talking about painted angels or folk pottery. This shop is straight Soho (NYC) with an alternative urban chic style and attitude that will hopefully encourage Kraków's hundreds of DJs to pick up their duds somewhere other than H&M. Championing sustainable consumption, drop in Idea Fix to check out clothing and accessories by independent local designers, Polish films and music, Polish fibre arts, interior design and more. Check out their related and nearby urban art outlet, Idea Kix (ul. Meiselsa 8, D-6) if you need spray cans or retro sneaks. Also don't miss the massive 230m2 IdeaFix Koncept Store just off Plac Wolnica at ul. Bochenska 7 (D-7).