The ‘idea’ here is promoting young Polish artists, designers and tastemakers in the realms of fashion, art, music and cosmetics (an increasingly important part of culture nowadays, we’ve noticed). Straight Soho (NYC), with an alternative urban chic style and anti-consumption attitude that will hopefully encourage Kraków’s DJs to start picking up their duds somewhere other than H&M, drop into the huge 250m2 space that they share with Pavilon Vintage Classics to peruse clothing, jewellery, accessories and interior decor by independent local designers, plus racks of vintage apparel. Hidden well off the street, to find it enter the courtyard of number 16 following the signs to BroPub; you'll find Idea Fix in the deep left corner of the courtyard.