The management behind this shop had seen the success of charity shops in Europe and were scratching their heads wondering why such shops didn’t exist in Russia too. Then they struck on the idea that the best solution was to open their own charity shop. Bring your old unwanted clothes here or pick-up someone else’s for anything between 10Rbl and a maximum of 500Rbl and you’ll feel happy in the knowledge that the proceeds are heading to a local children’s charity Detskie serdtsa.