
A study (264 pages and 140 illustrations) by Bojana Popović completes this exhibition. The study provides insight into extensive, well documented and recent researches of applied art created in the period between the two World Wars. The author discusses the attitude of contemporaries towards applied art, their prejudices, their desires to create a national style and their acceptance of European applied art.
Two decades influenced by the World Wars represent a brilliant epoch in the history of applied art. Consisting of many extremes, it united tradition and the avant-garde, the general and the local, the concepts of social engagement and those of consumerism, hand and machine work, unique works and mass reproductions, elitism and populism, state of the art esthetics and trifling kitsch.
Applied art became a commonplace element of contemporary life even in societies without previously built awareness about its significance. This was also the case with Belgrade where its inhabitants used to discuss important issues like: who should be commissioned with a relief on the building façade, who with stained glass windows in the entrance hall, who with frescoes in the dining room, who should be asked to make a Louis XVI sleeping room furniture, who should be engaged to promote a company or which nicely illustrated book or magazine should make their pastime more pleasant?
Two decades influenced by the World Wars represent a brilliant epoch in the history of applied art. Consisting of many extremes, it united tradition and the avant-garde, the general and the local, the concepts of social engagement and those of consumerism, hand and machine work, unique works and mass reproductions, elitism and populism, state of the art esthetics and trifling kitsch.
Applied art became a commonplace element of contemporary life even in societies without previously built awareness about its significance. This was also the case with Belgrade where its inhabitants used to discuss important issues like: who should be commissioned with a relief on the building façade, who with stained glass windows in the entrance hall, who with frescoes in the dining room, who should be asked to make a Louis XVI sleeping room furniture, who should be engaged to promote a company or which nicely illustrated book or magazine should make their pastime more pleasant?
The initial steps towards emancipation and professionalization of applied art were achieved notwithstanding the lack of a more significant background, small number of commissioners, lack of cooperation with manufacturers and of specialised professional associations, journals and exhibitons, as well as belated foundation of an adequate school. This also refers to the harmonization of national values with international tendencies which led to creation of valuable achievements and made Belgrade look like an open and flourishing town emanating European spirit.
All this is documented by the exhibition "Applied Art and Belgrade 1918-1941". Particular contribution makes the unique research study of the author Bojana Popović. Together with other titles published by this Museum the study provides valuable interpretations and offers deeper understanding of Serbian applied art.
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