From couture dresses to everyday streetwear Joburg’s original urban precinct, 44 Stanley, has become the destination for unique fashion boutiques and local design labels.

Stop in at Black Coffee home to the iconic South African design label headed by Jacques van der Watt. The label recently presented their smart new gender neutral range, made up of oversized and nonconformist shapes that are structured by the wearer. The Black Coffee store also incorporates Love Jozi, the T-shirt and home accessories company whose unique designs have become must-have items for locals and Joburg visitors.

A few doors down you’ll find Pichulik’s flagship Joburg store. On sale at the store are Pichulik's signature bold accessories line, plus exclusive fashion collections that are not available online. Next door is Hse of Bespoke by Waseefa Hutton provides classic, elegant women's clothing as well as innovative hair wraps and clutches.

Lucky Fish is known for its beautiful luxury kaftans and finely beaded items in bright colours while Lunar remains the go-to for pared-down luxury and exquisite custom-made bridal wear. Guillotine by Lisa Jaffe offers her own range of chic, innovative and well-cut womenswear as well as the L’MAD range of silk and cashmere scarves in collaboration with top South African fine artists. 

In a pared-down space behind the Stanley Beer Yard is Odrin for men, the go-to store for the highest quality essential basics with own-label premium shirts and cool jeans sitting alongside smarter well-sourced classics. If custom-made is how you like your clothing Five8ths offers a made-to measure service using high-quality fabrics and traditional shirt-making techniques. Row G takes suiting to the next level with bespoke tailoring in a sumptuous studio space just behind 44 Stanley.

For the perfect handbag or leather satchel head to Rowdy Bags. Fusing authentic, handmade styling with classic lines Rowdy Bag’s leatherware is classic, with an artfully honed aesthetic.