This stylish shopping emporium is housed in the historic Potato Sheds first built in 1911 as part of Joburg's original fruit and vegetable market in Newtown. The voluminous heritage space has been sensitively restored and now showcases dozens of the hippest local fashion, lifestyle and design brands with a focus on urban streetware brands, contemporary clothing made from traditional African fabrics, vintage fashion and young independent designers.
FASHIONBrands to look out for at Work Shop New Town include Maxhosa by Laduma for exceptional knitwear with Xhosa-inspired geometric designs (even Beyonce is a fan).
For streetware look to for rapper Cassper Nyovest's label Family Tree, Capetonian Thabiso Mokomeli's cult handcrafted luxe sportsware label from T-Squared and I Run JHB whose colourful shirts, track suits and hoodies for men mix traditional Xhosa, Xitsonga and Ghanaian prints to create '21st Century updated traditional clothing' that reflects local street sub-cultures.
Meanwhile vintage fashion enthusiasts should make a beeline for vintage style queen Lukhanyiso Kona's iVintage Yakho, where you can browse a funky range of classic womenswear at excellent prices (usually from around R50-R250 per item).
BEAUTY AND GROOMINGFor grooming there's the Glitter Bar nail bar, natural hair care specialists Earthy and Legend's Barbershop, undoubtedly one of the city's coolest barbershops - join their 100 thousand-plus followers on Instagram to see what all the fuss is about.
GIFTS AND FABRICSYou can also find a host of beautiful craft and gift stores selling locally designed jewellery, accessories and gifts. Favourites include Ndlovukazi which specialises in African fabrics (their colourful shoes and ties make great gifts) and African Image who have a great range of gifts, clothing and accessories sourced from a variety of local traders and crafters.
The Potato Sheds occupy the space between Newtown Junction shopping mall (separated by a lively open square) and The Market Theatre, a landmark cultural institution renowned for quality theatre productions. Open to both sides the structure is remaking the heart of Newtown into an accessible, coherent and pedestrianised district. There's also plenty of secure parking at the shopping centre, an added bonus.