Ljubljana-based Cliché by Jelena Pirkmajer is one of the most intriguing fashion labels in the so-called 'new Europe'. Designed with a philosophy of FQ - Fashion Intelligence Quotient - Cliché promotes longevity in style, with each new piece made to complement past collections. The shop and gallery features its own timeless designs alongside curated accessories from Europe, the US, and Japan. Officially located at Novi trg 6, but don’t be fooled: the entrance is from Čevljarska ulica (it’s a corner building—don’t let it trick you!). If you find yourself at Extraordinary, you’ve gone too far. Step inside for fashion, design, and art that’s bold, clever, and unmistakably Ljubljana.
