First wagamama restaurant opens in Sofia

27 Mar 2017

On 22nd March, the first wagamama restaurant in Bulgaria opened its doors. At the launch party we joined local media and celebrities to try an array of dishes from across the menu which certainly represent an exciting addition to exotic dining in Sofia.
We caught up with Michele Young, from noodle hq.
Do you have any other wagamama restaurants in Eastern Europe?
We do - in Slovakia, which opened in Bratislava December 2015. The success there is part of the reason for continuing the expansion into Eastern Europe.
Do you find that it is a known brand in the region?
Funnily enough we came at it thinking we had to explain what wagamama was all about but our social media page already had 2500 followers before we even opened the doors. I guess for those that have been to the UK it is a familiar brand.
What makes you different from the other Asian restaurants in Sofia?
The 'wagamama way' has proven successful around the world, the freshness and quality of our food, the open kitchen concept.
Tell us about the pricing and the menu
We have obviously tried to match local consumer expectations offering value for money and making it accessible for most diners.Main dishes are 18 - 25 leva depending on the ingredients, the 'omakase' dishes being the chef's specials priced at 25 - 30 leva.
Tell us about the seating concept
The philosophy of Kaizen 'good change' is at the heart of the wagamama operation. Originally communal tables at which people all sat together were very much the focus and they remain at the heart of the restaurant, but gradually smaller cubicles for families or more private dining have been introduced.
Any plans for opening other locations in Bulgaria?
There are definite plans to grow but there is no rush or pressure, it is better to establish the brand and operations here first.
At this point we can reveal that wagamama is one of the 25 participating restaurants in the spring edition of Sofia Restaurant Week 2017
What can wagamama offer the diners of SRW?
It is a great opportunity for diners and foodies to try us as we are new to Sofia!


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