Au Pont Rouge

06 Jun 2019
The doors of Au Pont Rouge have already opened to welcome a new fashion season and offer the new trends that are hitting the high streets. Get inspired by the new collections in one of Russia’s most sophisticated department stores.
Born in imperial Russia, Au Pont Rouge (in English: At the Red Bridge) defined its class from its very origin, counting among its customers members of the royal family. Internally shaped by Europe’s top notch department stores, and externally designed in Art Nouveau style, Au Pont Rouge has always been synonymous with elegance and style. Today, the majestic building on the embankment of the Moika River is home to high class fashion brands, showcasing each season the best of European trends. Besides a vast array of designer clothes, footwear and accessories, Au Pont Rouge also offers a selection of perfumery, cosmetics, and jewelry from all over the world, as well as Russian souvenirs and interior design products.
This autumn, Au Pont Rouge will welcome a new list of high class brands with stunning collections. Here is what to look forward to from beginning September:

Wood Wood
Mixing fashion-conscious sophistication with unpretentious street wear, the Danish brand Wood Wood has now become an icon of Northern European fashion. This season, more than ever, will be marked by a blend of classic and modern components with sweaters of large mating, adorned with sporty shoes and bags. 
Co-founders Karl-Oskar Olsen and Brian SS Jensen envisioned their brand as a subcultural lifestyle label, and it is therefore not a case that their clothes reflect cultural trends with prints and motifs reminiscent of the latest hip-hop hits.
The theme of this season will be the transition from childhood to adulthood that will be transmitted through graphics and slogans like “Leave Me Alone With Your Attention” and “Sad Songs Make Me Happy” that will decorate the back side of the new denim jackets.
The Scandinavian brand will offer clothes and accessories for both him and her and a collection that will easily suit all ages and tastes. 

Maison Margiela
A legend in Paris’ fashion circles, Maison Margiela was founded in 1988 in the luxurious French capital by Belgian designer Martin Margiela.
Since 2014, British couturier John Galliano has been in charge of preserving Margiela’s iconoclastic style and maintaining the modern elegance that has always characterised the house. 
Maison Margiela combines deconstructive and avant-garde designs with unconventional materials in an haute-couture inspired artisanal collection.
This autumn, Maison Margiela offers a new surprising collection marrying classics and sports with a new interpretation of its distinctive cult bag Glam Slam. 
Inspired by the fast rhythm of our society and the way we dress in haste wearing clothes back to front, the new collection is characterised by volumes, layers and various cuts typical of the new fashion trend of “reverse dressing”. In this play of fabrics, upper garments like coats and blazers become dresses and capes and skirts get transformed into coats and jackets in a inventive blend of clothes where each garment reminds of another.

MM6 Maison Margiela
Accompanying the mother brand Maison Margiela, starting this season Au Pont Rouge will also welcome MM6 Maison Margiela.
MM6 is famous for its sporty, ready-to-wear and off-beat accessories and will offer this autumn an original collection of shoes suited for every occasion.
Enrich your office look with original accessories and fashionable attires. This season, the MM6 Maison Margiela’s collection will be defined by new fashion trends as square shoulders, oversized items, and wool fabrics that will keep you warm in the transition to Russia’s cold winter.
Au Pont Rouge offers a total of 271 brands, among which 59 exclusive brands, that can be purchased directly at the department store or online. 

A new entry at Au Pont Rouge will be the American brand Tibi. Established in Hong Kong in 1997 and currently headquartered in New York, in over twenty years of existence Tibi has made its name into an icon in footwear and womenswear. Envisioned by the creative director of the brand Amy Smilovic,Tibi’s clothes are characterised by the juxtaposition of opposites.
According to Smilovic, women’s style should always be based on contradictions: Tibi’s clothes are a playful mixture of insolence and sophistication, masculinity and femininity, brightness and restraint, for a unique style that stands out against the anonymity of fast fashion. 
Although the first shoes were created by the brand only five years ago, they soon became the crown jewel of Tibi to the point that they often came to dictate the style of the garments that come with them. With most of the shoes produced in Italy, their style is easily recognizable for its sleek, polished, and low-heeled design.
Smilovic’s garments are timeless, of quality, and classy, created to stay in the front row of your wardrobe for years ad not just for the occasional season. 

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