About In Your Pocket

In Your Pocket is the brainchild of German Matthias Lufkens and Belgian brothers George, Oliver and Nicolas Ortiz, who, over several beers in the Stikliai beer hall in Vilnius, Lithuania, a town that at the time had no telephone directory, came up with the idea of Vilnius In Your Pocket during a long December evening in 1991. The four set out to conquer the world armed only with a dream and a laptop: they still have the dream, and they still have the laptop.

In Your Pocket is now one of Europe's leading providers of urban information, supplying locally produced, practical information for over one hundred cities all over the region, available at the travel portal www.inyourpocket.com and in more than 70 publication guide books, published in 23 countries. In Your Pocket's lively, honest style has received consistent praise from, among others, Le Monde, The Wall Street Journal, The New York Times, The Guardian, the Sunday Times, the BBC, Rough Guides and Lonely Planet. We are, indeed, the best. But don't take our word for it: take a look at our Press Clippings file [pdf, 160kb].

After a management buyout at the end of 2018, In Your Pocket has adopted a startup mentality, and aims to greatly expand its online content over the next couple year - first covering all of Europe and then going global in 2020. However, most importantly the storied brand will maintain the aims and values Matthias, George, Oliver and Nicolas first set out back in that beer hall in 1991 by being an opinionated guide written by local people who know their city and are part of its community.

In Your Pocket offers attractive print and web partnership packages. For more information, take a look at our advertising information page.

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