Eco-Museum of Hop-Growing and the Brewing Industry in Slovenia

  Cesta Žalskega Tabora 2      +386 (0)3 571 80 21     more than a year ago
Known as the Valley of Green Gold, the lower Savinjska Valley is one of the world's foremost hops producing regions, and since 2009 it has also been home to what is surely one of the most well-organised, informative and interesting hops museums in the world. Set in a building that was formerly used as the drying and processing facilities for the freshly picked hops, much of the premises have simply been restored to their original state, so the building itself is actually part of the exhibition - large rooms with aged wooden floors, a vertical drying shaft that runs the height of the buildings and vast furnaces have all been preserved.

The individual exhibitions combine ethnological collections, historical documentation and interactive elements, which together walk visitors through the story of hops, both in the Savinja region and in general. However, the highlight of the visit for us was the short video presentation upstairs. We don’t want to build up unrealistic expectations, but the film that is screened here is easily the most entertaining of the countless museu films and multi-vision presentations we've watched over the years. An actual reportage made during the early 1960s and taken from the archives of Radio Television Slovenia, the music, humour and commentary are simply perfect, and you even learn a bit about the history of growing and harvesting hops in the area.

The tour is not officially over until you've visited the newly opened pub on the ground floor and sampled a pint of the museum's own brew, called Kukec. It's named for the legendary Simon Kukec from Žalec, who bought and greatly expanded the operations of Slovenia's Laško Brewery at the end of the 19th century.





Nov-Mar Tue-Fri 09:17:00, Mon, Sat and Sun Closed
Jun, July, Avg Tue-Fri 09:00-19:00, Sat, Sun 09:00-12:00 Mon Closed
Sep, Oct Tue-Fri 09:00-18:00, Sat, Sun 09:00-12:00 Mon Closed
For groups by prior arrangement.


Connect via social media
google sign in button
Leave a comment using your email This e-mail address is not valid
Please enter your name*

Please share your location

Enter your message*
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Find out more here. AGREE