Switzerland is the country of watches - yet another cliché? Actually, it couldn't be more true. More than 95% of all watches with a value of over 1000Sfr are made in Switzerland! The Swiss watch industry started off in Geneva around 1600, founded by Huguenots who had fled France. Zurich however is a prime shopping spot for watches today. Whether on busy Bahnhofstrasse or in a quieter corner, you will find a huge selection of brands and models here. The next couple of pages will guide you!