Located on the corner of J.P. Heijestraat and the bustling artery of Amsterdam West, Overtoom, this independent shop sells a wide variety of sports equipment and accessories. But bear in mind that this isn't the place for badminton rackets or croquet mallets as Asahi has been the go-to spot in the city for combat sports, fitness machines and nutritional supplements since 1974. So if you're looking for the best protein shake powders, a pair of new boxing gloves, some yoga gear, fitness literature, some free weights or the latest training equipment, this is the place for you.