Heineken Experience

  Stadhouderskade 78 ,   Zuid          (+31) 205 23 92 22     more than a year ago
If you’d like to see how one of the world’s most popular beers is made and sample the finished product at its ultramodern bar, then look no further than the Heineken Experience, which truly is an experience. Although this tasty brew, which is distributed in over 170 countries around the globe isn’t produced on the premises, you can take a tour and learn about the company’s evolution from its founding in 1864 in Amsterdam to its current status as a multinational brand. View exhibits that chronicle Heineken’s innovative leaps in both brewing technology and marketing that launched the famous red star logo on six continents. Pass the awards gallery and enter another room where the four basic ingredients of beer are explained and then move on to a large hall filled with giant copper vats where you can take part in the process by grinding malt. Next pass the stables where the Heineken Shire horses are kept, eventually making your way to the Brew You 4D experience where you see, feel and smell what it’s like to be brewed from start to finish. Take a break at the tasting bar where a guide will pour you a brew. Proceed to the video room with green couches and a ceiling made of Heineken bottles, bottle your own personalised brew for €6, create your own video or move on to the STR bottle experience. At long last you’ll reach the climax of the tour where you can enjoy two cold beers with dozens of other Heineken fans. Exit the experience via the Heineken shop where you can get pretty much anything with the Heineken logo on it. If you still haven't found the perfect souvenir then take the Heineken Shuttle Boat to the Heineken Brandstore near Rembrandt Square.


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Price/Additional Info

Open 11:00 - 19:30 (last tour at 17:30). Admission: €16 - 18, children €12.50, under 12 free.


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