The people who brought you the Lloyd Hotel in Amsterdam East have expanded their unique hospitality concept to the city centre. They believe, and rightly so, that style should be available to all, so the hotel offers rooms of varying sizes and levels of comfort for all budgets in one building. Five-star rooms are more spacious and offer more amenities than a one-star room, but all accommodation includes cutting-edge interior design. The New York Times even praised the hotel’s designers writing: ‘they accessorized each room as if it were a model.’