When you walk into this charming shop you not only see the grins of smiling staff, but also some impressive photos of Holland's most famous export product, especially the delicious wheels of cheese made at Reypenaer, one of the most well-regarded names in the Netherlands. Dozens of other shops in Amsterdam will sell you the standard yellow stuff, but the cheese sold here is a cut above the rest. Exclusivity does come with a slightly higher price tag, but nothing makes a better Amsterdam souvenir than the vacuum-packed matured cheeses sold here.