The Coffee Company doesn’t see coffee as a generic black liquid. The most consumed beverage in the world is in their eyes a ‘beautiful, diverse, complex and above all a very labour-intensive natural product’. See for yourself if they aren’t exaggerating. This chain is so popular that it's expanded to include almost 40 venues throughout the Netherlands. With specially built espresso machines and extensive training for the staff, making java at the Coffee Company is an art form. Young, beautiful and stubborn staff toil at the machines while patrons take advantage of great music and free wi-fi.