With each passing year it feels like Belgraders more firmly embrace that monolithic symbol of western consumerism: the modern shopping centre (or shopping mall for our American readers). With the opening of Rajićeva in summer 2018, now you no longer even need to leave the old town centre to find the familiar sight of escalator-powered transport between climate-controlled floors of shopping heaven.
Another addition to Belgrade's shopping scene, Big Fashion, the biggest Shopping Centre in the old part of Belgrade, offers more than 100 shops on two levels with the most famous international and domestic brands and beautiful view of the Danube river. After you are finished with shopping, you'll probably need a rest, that's when you should head to the third floor dedicated to dining, relaxation and entertainment, with a great selection of restaurants and a children’s playroom. If you happen to feel like you want to watch a movie, there is also a cinema with the latest audio-visual technology in the city.
Rajićeva Shopping Center offers pure shopping bliss in the heart of the city, with more than 80 new single and multi-brand stores. With an affluence of local and international brands, as well as great restaurants and breathtaking views of the city, the fundamentals of shopping in Belgrade are evolving, and Rajiceva Shopping Center is where it's happening.
Stadion is not only one of the largest shopping centres in Belgrade, with some 75,000 square meters, but it also boasts a full-size stadium on its roof! On the first two floors you'll find some of the most well-known Serbian and international brands, as well as several cafes, restaurants and fun activities for visitors of all ages. The third floor is where hungry shoppers can find the full food court, which features a panoramic view of Belgrade. The eponymous rooftop football stadium is built according to UEFA standards, and with a capacity of 5000 spectators it regularly hosts sports and cultural events.