The oldest building in Pärnu (dating to the 15th century), this plump, round structure once stood guard on the edge of town. It is now smack in the centre and, as you can see, white. It stands adjacent to the only remaining bit of the Old Town wall. The tower houses a museum where you can get acquainted with the architecture of this ancient tower and the medieval town of New-Pärnu. In the Red Tower’s panorama cinema you can watch the animated film 'Merciless and Merciful History. In the Red Tower through 15,000 years', which introduces Pärnu’s history, allowing you to experience a series of symbolic and exciting historical events and see how the surroundings of the city have changed and developed since the Ice Age.
In summer 2022 (June 16 - August) the tower also acts as a pop-up tourism information centre.