This is the biggest shopping mall in the Icelandic capital, which consists of over 150 fashion and accessory shops, 23 places to eat, and plenty of services, including a cinema and even a public library. One of the best things about the place is its annual charity day (September 19th), when 5% of the total financial turnover goes to Foreldrahúss Vímulausrar æsku and to help the families of people with a substance abuse difficulties.