Want to walk down the most charming streets in Rome, with shopping bags from high-street brands in one hand and gelato in another? It goes without saying that shopping in Italy’s capital is amazing, no matter if you are looking for gifts, souvenirs, or haute couture. If you want to indulge in retail therapy and shop where the locals shop, you need to stick to certain neighbourhoods. Via del Corso, and the streets radiating from it, is actually the most popular shopping area in the city.