If you are in the heart of St. Petersburg, things come alive in the afternoon but with an artistic touch. Just cross the entrance of Berthold Centre, a seven-minute walk from Sennaya Square, and you will notice a giant umbrella in the alley. There you can have a seat and decide which place you wish to enter first. There is nearly an infinite combination of indoor travel journeys within Berthold Centre. One pathway is to start by buying some fresh flowers for your beloved at Endi flower shop, eat huge pizzas topped with meat, seafood, veggies or even go for a vegan option at OVERSIZE Pizza Club and then proceed to the terrace to get a romantic view of the city. Another journey would be to choose a beer from Europe, Russia or Israel at the DogWalk Bar & CatWalk Stage. To save the memory of your fun times with friends, you can choose to get some funny quotations printed on your own T-shirts for free or purchase a blank one for print at Blank Gang. A third pathway if you have children is to let them explore their artistic side in the art classes at Design Studio Yellow Snail, go to buy some natural leather goods from Moscow at Long River and color your hair after a cut at Pokras. A last suggestion would be to enjoy a cup of cappuccino while choosing a good vinyl record at Kultura and move to Fotodepartament, one of the few photography bookstore in St. Petersburg. Your journey in Berthold Centre is a reflection of your passion and interest... There is also an exhibition hall where art lectures, performances and festivals take place. A similar room is SDVIG where dance performances and festivals are conducted. You can pose for some professional photos at Open Studio as well. Other places to explore are WoodFox for home decors, Seize The Impress for coffee and cakes, Pasta Bar 1315 for Italian food and Ocheche Store for eyeglasses. The giant umbrella is indeed a representation of an endless cultural kaleidoscope to dive into.