Oh, my’s designs are simple, calm and understandable. The lack of unnecessary details and a plain cut allow the models to effortlessly match each other as well as any other item of clothing. Oh, my is the base of any outfit, the building block on which you can build any look. The range boasts female and make clothes for your every day needs: dresses, shirts, sweaters and, of course, t-shirts, hoodies and undergarments. The color of the clothing is strictly monochrome – white, grey and black – and the material used is always 100% natural. The good people behind Oh, my sincerely believe that they are creating a world-class product in Russia and simultaneously using it to build a window to Europe. Oh, my was founded in 2010 in St. Petersburg and all of the brand’s products are strictly “Made in Russia”.