As with anywhere else in the world, picking up a taxi off the street isn’t highly recommended. Private transports is cheap and reliable if booked ahead of time.
Novgorodians themselves often prefer to travel by taxi. Going almost anywhere in town by taxi should cost you around 100 - 150Rbl.
Here are the best taxi companies:
Taxi Maxim;
Taxi Vezet;
Taxi Vederko;
Taxi Shest Pyatyorok;
GPS Taxi;
Taxi Mini.