UPDATE: After waiting till the last minute, the organisers finally officially cancelled the event cca 19:00 on Friday, 28 February 2020, due to the ongoing coronavirus, or COVID-19 as the hipsters are calling it, pandemic. If anyone has non-refundable tickets and is coming to Berlin anyway, drop us a line at berlin@inyourpocket.com if you'd like to meet up for a beer and talk tourism!

What more can be said about the world’s largest tourism fare? The biggest day on the international travel industry calendar, Berlin’s ITB Tourism Fair is a must-visit for anyone with tourism front and centre of their lives. This isn’t just for networking however; the fair is a dream come true for anyone with particularly active sea legs. If you’re looking for a new part of the world to explore, the chances are you’ll find some inspiration here. 

Nearly 200,000 people visit the fair every year, with around 10,000 exhibitors from almost 200 countries filling the halls of the Messe. Malaysia Tourism is the major partner for this year’s festival, so it is safe to expect much in the way of Malay magic. 

The ITB was established in 1966 with just nine exhibitors (including Iraq), and it took less than 15 years for this to become the biggest day on the tourism calendar. This isn’t your average tourism fare, oh no; this is an exercise in the magic of every corner of the globe, an excited embracing of everything planet Earth has to offer, and by everything we truly mean everything.

Put bluntly, this is a tourism fair done right. No stone is left unturned in the search of new experiences, and we fully expect to add another page of desired destinations to our bucket list once the curtain comes down on another successful ITB. We’ll see you there.