Etno Cafe is a Wrocław institution, bravely fending off competition from foreign chains like Starbucks, Costa, and Green Cafe Nero while continuing to open new locations around the city. Founded by Ethiopian ecotoxicology PhD student Natnael Tesfaye Hamda and his Polish friends, the Etno brand began as a coffee importer and roaster, sourcing beans straight from Ethiopia. Their first cafe opened in 2015 inside the tiny cult venue Okrąglak, a somewhat mysterious and decidedly cylindrical pre-WWII building on Pl. Kościuszki. A year later the cafe got to star in a slightly cringy music video for C-BooL's song Never Go Away, and meanwhile Etno were busy branching out into other locations. As of the end of 2019, they have put down roots in six Polish cities; in Wrocław, find them at the OVO building (ul. Podwale 83), near the main train station (ul. Piłsudskiego 101), and in the Pasaż Grunwaldzki and Wroclavia shopping malls.