This multi-brand fashion store, located between the lion monument and the old town, offers young contemporary designer clothes, accessories and shoes at affordable prices. It features established Northern European brands such as Dr. Martens and French Connection, up-and-coming local brands like The Straight and Narrow together with the organic fair-trade labels Knowledge Cotton Apparel and Armedangels. When shopping here you would be forgiven for thinking you are in London, New York or Berlin.