This project is based on the partnership between Europe and Asia and is carried out through the eyes of photographers, representatives of the city  - the European Capital of Culture in the respective year.
The task is to document images of different prefectures inJapan. Launched in 1999, the project has a rich history and artistic record, the collections enable the Japanese to rediscover aspects of their daily lives and  Europeans to deepen their knowledge and sense of the far eastern country.
The photographs shot in various locations around Japan are collected the following year in the “European Eyes on Japan” publications and in exhibitions featured in cities throughout Japan and the European Capital of Culture. The project is carried out every year, with the intent that all 47 Japanese prefectures ultimately be photographed. This year the project is realised through collaborations between Plovdiv and Matera - European Captials of Culture 2019 and Tochigi Prefecture.

The selected photographers are Vladimir Pekov from Plovdiv and Alessia Rollo from Matera.