Multi-instrumentalist and singer Ariel Marcus Rosenberg aka Ariel Pink was regarded as an eccentric in his native Los Angeles, for many years recording his music onto cassettes under the influence of various genres and substances, all along developing his own lo-fi sonic aesthetic. In 2004, his unique music caught the eyes of cult psychedelic group Animal Collective, who immediately signed him to their label, but his real breakthrough came after joining renowned label 4AD. There, Pink recorded his first real, professional studio album, Before Today, which shut up all naysayers and was declared one of the best albums of 2010, with Pitchfork even declaring the lead single “Round and Round” the best song of the year.