Johannesburg

Johannesburg In Your Pocket panel discussion: Can domestic tourism live up to expectations?

23 Jul 2020
Sunset over downtown Joburg, photo by Akira / Curiocity
Sunset over downtown Joburg, photo by Akira / Curiocity
In May 2020 as the world settled into facing the new reality of a completely disrupted tourism industry, we launched our new Johannesburg In Your Pocket panel discussion series. With this series we have opened the floor to our partners in the tourism and hospitality industry to discuss the challenges – and the opportunities – that have been posed by a future tourism landscape, one that will be very different from what we once knew. Register now for our next panel in the series, focused on the future of domestic tourism on Wed Jul 22 at 16:00 here.

From hotels to festivals, tour guides and restaurants, every sector of the tourism industry has been severely disrupted by the global pandemic. However, tourism is known for its resilience and inventiveness. We hustle, we pivot, we strive and we innovate. There is no one single way to ‘do tourism’. It is a shifting landscape.

This pandemic has allowed us the space to shift our thinking and find new ways of doing things, and there could not be a better time to share, discuss and learn from the experiences of our peers.
Which is why we wanted to open out the regular discussions that we have been having with our partners in tourism and hospitality to a wider audience.

There’s no single ‘right’ way to navigate your business through a pandemic. Nobody has ever done this before, and quite honestly, nobody can really predict what will happen next.

What does it mean to pivot? How can virtual experiences complement ‘in real life’ ones? What are the lessons we can learn about ourselves, and our customers, as we navigate lockdown? What marketing achievements can be ‘won’ while everyone is at home? And of course, how can you prepare yourself as a business, or a future traveller, to make the most of that crucial moment when the world finally ‘unlocks’? Our sessions take on these questions and so much more.

Next in the series: Domestic Tourism – Can it live up to expectations?

In the next episode on Wednesday July 22 at 16:00 we will be talking to Sisa Ntshona, CEO of SA Tourism, and leading domestic tourism travel writers and bloggers 2Summers, Jared in Cape Town and Lived Travel Experiences's Senzelwe Mthembu, about their thoughts on the future growth of the South African domestic tourism market.

Has domestic tourism until now lived up to its promise? What does domestic tourism offer?
What new domestic tourism markets can we hope to grow and what attractions and destinations might a new audience of local travellers find attractive?
How might destinations need to adjust their approach to attract more domestic tourists?
What needs to be done to make underdeveloped destinations such as townships and dorpies more attractive to the domestic traveller?

Sign up here to register for this free panel discussion hosted live on Zoom on Wed Jul 22 at 16:00.

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