Sphelele Chikowi started her accessory business three years ago selling out of a car boot and then from a Locrate market stall. Today her Soweto store is a magnet for women looking for unique and handmade African accessories and the brand hosts monthly pops up across the country to keep their more than 50 000 instagram devotees bedecked in beautiful beadwork from Kenya and KwaZulu Natal, brightly patterned head scarves, earrings and clutch purses.