You'd think utilizing all the stereotypically hip-n-cool paraphernalia of modern-day hipster locales - like wooden pallets, whitewashed brick, and mason jars (hence the name) - would turn this place into one big fat (cool) cliche, but the rustic decor is absolutely fresh, cozy, and pretty darn unique. With gentle mood music and an all-around calming ambience, this is the perfect place to eat a light breakfast, chat over coffee, or try out one of the "1001" flavors of beer, like cotton candy, watermelon, cucumber, or pistachio. One word of warning - they tend to close an hour or two early if business is slow.