The Bahnhofstrasse leads from the main railway station to the lake and is mostly a pedestrian area almost without traffic - but watch out for the trams! It’s world-famous for its luxury stores: find jewellery, watches and designer boutiques as well as the big department stores Jelmoli, Globus and Manor here. In recent years not to everyone’s pleasure more and more big foreign companies like Apple have opened stores on Bahnhofstrasse displacing some traditional Zurich companies - some say Bahnhofstrasse is losing its atmosphere. Nevertheless a walk down this famous street is a must for every shopping fan. Wander into the side streets as well, where shops are no less luxurious and some more unusual little gems are hidden.
Even if Niederdorf - the part of the old town east of the river Limmat - is better known for dining and nightlife than for shopping, it’s well worth expanding your shopping tour into this quarter. Along the streets Limmatquai and Niederdorfstrasse - both pedestrian areas - you will find smaller shops with up-to-date street wear, fancy shoes and fashion stores. The smaller alleys are also well worth a peek.
The old town between Bahnhofstrasse and the river Limmat is another shopping area not to miss. Try the pedestrian street Rennweg for example with its international clothing brands and boutiques or Storchengasse with its luxury designer stores, a genuine Zurich toys shop as well as cutlery and souvenir shops.