Zurich People: Alexandra Heitzer, Zurich's passionate food promoter

15 Aug 2017
Alexandra Heitzer

Years back, Alexandra Heitzer was the first person who believed in a Zurich food festival. Now she is the co-director of Food Zurich, an annual festival which will take place from September 7 - 17. In our interview she reveals her favourite restaurants, why food seems to be so important these days and how she convinced Zurich’s residents to sit at long tables with complete strangers.

Alexandra, what makes Zurich so special for you? While the lake is the obvious answer here, and I have to say that I do love it too, there’s so much more to Zurich. It’s just such a nice and lovely city in so many ways. The intact old town with its centuries-old buildings, which wasn’t destroyed in any war like so many other cities in Europe on the one hand, the thriving urban districts of 4 and 5 on the other hand, the shopping, the restaurants… There is so much going on. In my opinion Zurich can not only keep up with cities like London and Paris, it actually offers more, or at least better quality. Let’s take shopping for example...

Yes please. Do you have some shopping gems that you’d like to share with us? ...the variety of shops is unbelievable. Honestly, I don’t go to other cities to shop anymore, like I used to. Nowadays I go to Rome because I want to see the city and to eat some great Italian food… the shopping I do in Zurich. There is, for example, this great concept store called Cabinet at Viadukt. It’s very carefully curated and has some fashion as well as some interior design, individual pieces and some vintage stuff. I bought this really cool vintage champagne cooler…. You see, I totally start raving about it.


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