Book launches - I Love You I Hate You by Love Jozi

Thursday Apr 2 19:30       33 Loveday St, City Centre
Bradley Kirshenbaum is the brains behind the iconic Joburg brand Love Jozi, and co-founder of the famous Market on Main in Maboneng. His graphic designs inspired by Joburg's streets, landmarks and distinctive skyline are emblazoned on a must-have range of T-shirts and homeware. His beautiful new book I Love You I Hate You delves into Love Jozi's image archive from the past 15 years, which includes more than 100 T-shirt graphics, to show how Johannesburg became the brand's muse, inspiring bold designs and new ways of looking.

Complementing this rich archive of unique images of the city is a collection of 34 essays by Joburg thinkers, doers and observers, taking the imagery of each T-shirt range as a starting point to explore complicated and complex relationships with the city. Exploring Joburg in fresh ways, the essays compiled in the book take readers down unexpected paths, grappling with a complex city that inspires competing emotions of love and hate.

Writers featured in the book include journalists, novelists, city developers, cultural critics, academics, designers, DJs and entrepreneurs. The launch of the book (available for pre-orders on the Love Jozi website and in stores from September 6) includes a series of events focused around the city's unique complexities and the idiosyncratic emotions and inspirations that life in contemporary Joburg evokes. The book is edited by Laurice Taitz, publisher and editor of Johannesburg In Your Pocket. 

Love Jozi presentation at Rand Club

On Thursday April 2 at 19:30 Bradley Kirshenbaum presents a hugely entertaining fast-paced 40-minute talk that distills the ethos behind Love Jozi's unique imagery and how the city of Joburg, with all its inherent challenges and surprises, became the brand's distinctive muse. The presentation is followed by a reading and Q&A with book contributor Brian McKechnie and editor Laurice Taitz. Entrance is free, RSVP to

The book is available for order on the Love Jozi website and will be on sale at Love Books, Bridge Books and at FNB Art Joburg. 



Apr 2 2020 19:30
Rand Club
33 Loveday St, City Centre
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Price/Additional Info

Admission free

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