I Love You I Hate You by Love Jozi

Saturday Oct 9 11:00       33 Loveday St, City Centre
Bradley Kirshenbaum is the brains behind the iconic Joburg brand Love Jozi, and co-founder of the famous Market on Main. His graphic designs inspired by Joburg's streets, landmarks and distinctive skyline are emblazoned on a must-have range of T-shirts and homeware. 

His beautiful book I Love You I Hate You delves into Love Jozi's image archive from the past 15 years, which includes more than 100 T-shirt graphics, to show how Johannesburg became the brand's muse, inspiring bold designs and new ways of looking.

Complementing this rich archive of unique images of the city is a collection of 34 essays by Joburg thinkers, doers and observers, taking the imagery of each T-shirt range as a starting point to explore complicated and complex relationships with the city. Exploring Joburg in fresh ways, the essays take readers down unexpected paths, grappling with a complex city that inspires competing emotions of love and hate. The writers include journalists, novelists, city developers, cultural critics, academics, designers, DJs and entrepreneurs, edited by Laurice Taitz, publisher and editor of Johannesburg In Your Pocket. 

Love Jozi at Rand Club

On Saturday October 9 at 11:00 Bradley Kirshenbaum presents a hugely entertaining fast-paced 40-minute talk that distills the ethos behind Love Jozi's unique imagery and how the city of Joburg, with all its inherent challenges and surprises, became the brand's distinctive muse. Entrance is free, RSVP to



Oct 9 2021 11:00
Rand Club
33 Loveday St, City Centre

Price/Additional Info

Admission free

Put our app in your pocket
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Find out more here. AGREE