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– We advocate for a city that is more walkable, safer, and welcoming.
– We connect businesses to one another.
– We shine a light on places and people that might otherwise be overlooked.
– We champion creativity, culture, and those building something meaningful in the city.
While we work with key attractions and events that fund part of what we do, much of our work supports smaller and independent businesses across the city – often without institutional backing.
What may look like fun from the outside is, in reality, a small and deeply committed team doing big-city work – consistently, thoughtfully, and independently.
Support our work at Johannesburg In Your Pocket
Almost 13 years on*, we remain self-funded. If our work has helped you discover something new, see the city differently, or feel more connected to Joburg – you’re welcome to support us. There are two options to do so, via Paystack:1) One-off donations
2) Subscription
Every contribution helps us keep telling the city’s stories.
*Published March 2026.
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