The music festival was created to demonstrate that there is more to the small city of Oświęcim than just the Auschwitz concentration camp, and to create more positive connections in the minds of visiting tourists. The festival's message is peace, tolerance, and diversity, and its goal is combating racism and anti-semitism. This year's line-up of stars includes Carlos Santana, Alvaro Soler, Europe, the Stranglers and more.