The ‘idea’ here is promoting young Polish artists, designers and tastemakers in the realms of fashion, art, music and cosmetics (an increasingly important part of culture nowadays, we’ve noticed). Straight Soho (NYC), with an alternative urban chic style and anti-consumption attitude that will hopefully encourage Kraków’s DJs to start picking up their duds somewhere other than H&M, drop into this small, stylish concept store to check out clothing, jewellery, accessories and interior decor by independent local designers.