Love Joburg as much as we do? We are thrilled to have reached 100,000 followers on Instagram and, as our thanks to you, our biggest fan is about to win it all: a blockbuster collection of prizes worth more than R25,000 so you can celebrate the city in true style. Here's what you need to know to enter Johannesburg In Your Pocket's 100K biggest fan competition – and what you stand to win.
Johannesburg rarely sits still, and neither do we. For over a decade, Johannesburg In Your Pocket (JIYP) has been mapping, documenting, and delighting in a city that reinvents itself faster than any guidebook can keep up with. What began in 2013 as a 68-page print magazine, hand-delivered across the city, soon grew into trusted neighbourhood mini-guides and a go-to city companion for locals and visitors alike. Spotting a gap in how the city was being understood and shared, we launched concierge walks across different neighbourhoods, connecting hotels and ambassadors of the city more meaningfully to their surroundings.
Then, in 2020, everything changed. The Covid-19 pandemic brought printing to a halt, and we moved fully online. The city shifted and so did we, becoming more immediate and more digital, while staying true to our mission of making Joburg accessible, legible, and loveable. Along the way, there were Red Bus city adventures with photographers, bubbly stops with bloom-filled views on Munro Drive, and, in 2023, the launch of our first fully fledged #JacarandaInYourPocket event series, which has now expanded to photo walks, high teas, rooftop tours, helicopter flips, and even a jacaranda-inspired running club takeover. Our latest expansion in urban storytelling is “Jo” – the JHB In Your Pocket GPT, an AI-powered city companion designed exclusively for Joburg.
We never stopped publishing our weekly newsletter, and today our community has grown to 100,000 strong on Instagram. And honestly? That deserves more than a quiet thank you. So we’re celebrating the only way we know how by giving back to the people who’ve been discovering the city with us all along.
How to enter Johannesburg In Your Pocket's 100K biggest fan competition
Are you our biggest fan? Our 100k celebration launches on Instagram from Thu, Jan 15 – Thu, Jan 29, 2026. Follow us at @johannesburginyourpocket for the details on how to enter.
What you stand to win!
One lucky winner is in for a right treat – with everything from a day out at a spa to dinner with a view and shopping spoils.1. SPA TREATMENT AT SAXON SPA AT STEYN CITY HOTEL
Enjoy a Luxury Soul Journey at Saxon Spa Steyn City, a one-hour and 45 minutes full-body relaxation experience for two people to unwind in total bliss. Valued at R6,600.
2. STAY AT 54 ON BATH
Enjoy a luxurious one-night weekend stay for two people in a Deluxe Room at the elegant 54 on Bath in Rosebank, including breakfast (excluding dinner). Home to the renowned Level Four Restaurant, and a stylish rooftop and terrace bar, this refined retreat is valued at R3,500*.
3. GRAFFITI CYCLE TOUR WITH MICROADVENTURES TOURS
Explore the city on two wheels with a Graffiti Cycle Tour for two people courtesy of MicroAdventure Tours. Valued at R1,100, including bike and helmet hire.
4. MEAL AT PABLO DOS MANOS
Enjoy a meal and drinks for two people at Melville's Pablo dos Manos at Pablo House, with some of the best panoramic views across Johannesburg. Valued at R1,000**.
5. A QLOUNGE EXPERIENCE
Go for drinks or a wine tasting at Quoin Rock's Qbar and lounge at Oxford Parks. Quoin Rock produces fewer than 100,000 bottles a year and doesn’t sell in retail stores, making the Qbar experience a chance to taste exclusive wines you won’t find anywhere else. Valued at R1,500**.
6. PRIVATE MOVIE SCREENING AT THE BIOSCOPE
Round up your friends for a private group screening (max 10 people) at Joburg’s original independent cinema, The Bioscope at 44 Stanley, where you can watch a film of your choice and enjoy having the entire cinema to yourselves. Valued at R4,000***.
7. SEE JOBURG FROM NEW HEIGHTS WITH A CITY SIGHTSEEING BUS TOUR
Hop on, hop off, and see Joburg like never before. Enjoy one set of double tickets on the open-top City Sightseeing Red Bus, the fun, breezy way to zoom past all the city’s key sights in a single day. A set of double tickets is valued at R690.
8. SHOP JOBURG-INSPIRED GOODIES FROM LOVE JOZI
Wear Joburg on your sleeve literally with a Love Jozi shopping voucher. This savvy online SA brand turns optimism about the city into well-cut, designer T-shirts and accessories featuring bold graphics and iconic Joburg motifs, mixing urban style with social conscience. Shopping voucher valued at R1,500.
9. SPOIL YOURSELF AT 44 STANLEY
Enjoy a shopping voucher at 44 Stanley, a much-loved destination in Milpark. Set inside a beautifully converted 1930s light-industrial complex, it’s home to independent fashion labels, design and homeware stores, cosy cafés, and more. Shopping voucher valued at R1,000 and can be redeemed for eats and drinks too.
10. CREATIVE HAMPER FROM VICTORIA YARDS
Tucked into the inner city, Victoria Yards is where artisan studios, urban farming, a First Sunday market, and food collide. Win a curated hamper, including a Primal PLT gift box valued at R1,000; a R1,500 gift voucher to spend at Shwe; a Sonnenglas® Sun Jar Ngwenya Giraffe valued at R750; and an Africa Butterflies artwork from James Delaney worth R1,000. Total prize value is R4,250.
11. JOBURG JOURNAL FROM SOMETHING GOOD
Something Good Studio is best known for their artist-collab woven blankets which you can peruse at their brand-new store at Nine Yards, Parktown North. We're giving away one of their delightful Joburg journals, valued at R500.
Competition Ts&Cs
– Only one comment will be counted per entrant.– Entrants must follow Johannesburg In Your Pocket and all competition prize sponsors on Instagram.
– Entrants must be 18 years and older.
– The competition is open to Johannesburg- and surrounds-based entrants only, who must have their own transportation to redeem prizes.
– Prizes are non-transferable and valid for three months from the date of issue, unless stated otherwise.
– Prizes are subject to availability.
– Prize-related communication will be facilitated by Johannesburg In Your Pocket in collaboration with the prize partner. It is the responsibility of the winner to redeem the prize directly with the partner.
– Individual Ts&Cs for each component of the grand prize will be communicated at the prize handover.
– The winner chosen is final, and no correspondence will be entered into.
*Excludes dinner, drinks, and additional costs incurred while at the hotel.
**Additional spend for your own account.
***Excludes food, drinks, and snacks.
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