Bruce Dickinson leads an extraordinary life. Apart from having been the lead singer with Iron Maiden for decades, he is also a pilot and captain, an aviation entrepreneur, a brewer, a television actor, a screenwriter, a motivational speaker, an international fencer and as a bestselling author he has two published novels.

In 2017, Dickinson began promoting his autobiography "What does this button do" by making several literary readings and meetings with fans and media at various UK theatres. Since then, "What Does This Button do - An Evening Talk With Bruce Dickinson" has become a show in its own, resembling a stand-up comedy show. The evening is split in two parts, with Bruce describing his exciting life in a humorous manner, presenting also not previously published stories and photos. The second part, is  devoted to questions from the audience. The show has become hugely popular and earned a reputation of being truly fascinating and unforgettable.