In 2015 Belfast In Your Pocket celebrates its 10th anniversary. And, as if by some kind of cosmic alignment, it is also poised to be Northern Ireland's best tourism year for quite some time.
The expected 1.9m visitors - up 6% on 2014 - will experience all manner of fabulous sights and overnights as they traverse our six distinct counties.
New bars, clubs and restaurants continue to reinvent Belfast as a gastronomic destination. While the city's extensive range of hotels, shops, tours and attractions ensure a memorable mini-break.
Add to that the easy-to-reach scenery and equally enticing accommodation, and all of NI is ready for your visit.
Historic houses, award-winning beaches, neolithic sites and waterfall-strewn forests vie for your attention at every turn. Road and rail criss-cross the counties, making sightseeing one seamless adventure.
All images courtesy of Scenic Ireland.