The Italian fashion brand Max Mara was founded in 1951 by Achille Maramotti and is still family-owned. Today, it operates more than 2,000 shops in over 90 countries and the label is synonymous with clear design, high quality and style. The Lucerne store is run by a local company, Maison de Boer, and features the latest ready-to-wear collections for women as well as shoes and accessories.